Dr. Olga Voropai

Marketing and Business Management

Associate Professor

National University of Kyiv Mohyla Academy

CV: Dr. Olga Voropai is an associate professor of marketing and strategic management at the National University of Kyiv Mohyla Academy, Ukraine. Since 2021 she has been a coordinator of the Science Park ""Academ.City"" project at Kyiv Academic University, which aims to create a deep tech science park in Ukraine based on the scientific institutes of the National Academy of Sciences of Ukraine. Currently, she is also responsible for scientific cooperation within the Ukrainian Global University and is working on establishing contacts between scientific groups and labs in Ukraine and abroad to foster their further joint research and participation in revitalizing science in Ukraine.

Presenting about:

Client analytics for educational programs: student’s digital profile

Abstract:

The current trend of the educational market, namely digital transformation, demand for lifelong learning and professional training programs, increases competition between different academic service providers. Universities lose their role as primary quality education providers. They need to use marketing tools effectively to secure their market position: a clear understanding of a target audience, effective student analytics, and branding. Creating students’ digital profiles will increase the efficiency of education management decisions regarding program portfolios, student lifetime value, labor market needs matching, and individual learning trajectory creation. Our project aims to develop a methodology for analyzing students’ data acquired by different university departments during enrollment and education. The project’s results will include: - the algorithm of collecting, analyzing data and implementing results into the decision-making process - student’s digital profile and education progress dashboard - students’ segmentation and targeting recommendations