Prof. Dr. Tetyana Blyznyuk

Simon Kuznets Kharkiv National University of Economics

CV: Prof. Dr. Blyznyuk  is a professor at the management and business department. She currently lectures different courses such as Cross-cultural Management (in Ukrainian and English), Risk Management (in Ukrainian and English), Business Ethics and Communication (in English). Her research interests include cross-cultural features of national leadership style and interactions of national cultures in business environment.

Presentation title: Change of the young generation values during the war in Ukraine

Abstract: The war in Ukraine has changed the lives of all inhabitants. Many of the Ukrainians were forced to leave their houses and move abroad or to another Ukrainian region. In addition to changing Ukrainian inhabitants location, the war also changed their goals in the life. One way of evaluating life goals and their achievement is value analysis.

The purpose of this study is identification of changes in the structure of values of the Ukrainian young generation (generation Y) in Kharkiv region because of the war in Ukraine. The value structures of the same generation were compared for three periods (2016, pandemic period 2020-2021 and April-May 2022).

As a result, it was confirmed that the war significantly changed the life position and life goals of the Ukrainian generation Y, while because of the covid-19, the structure of terminal values practically unchanged. The ways of life goals achieving (the structure of instrumental values) have changed both under the impact of the pandemic and the war in Ukraine.