Chrystyna Kovalska

SOUTH UKRAINIAN NATIONAL PEDAGOGICAL UNIVERSITY- K.D. Ushynsky, Ukraine

CV: Ph.D.Student Chrystyna Kovalska South ukrainian national pedagogical university- K.D. Ushynsky, located in Odesa, Ukraine. As part of the direction of the thesis ' Psychological foundations of building an emotional image of the image of an educational institution in social networks'. According to the work plan, we need to clarify the basic categories that define the subject of the study and the existing theoretical and methodological foundations of knowing the effect of emotogenicity in the image of a person. The results of the work will be focused on improving and using information about the educational institution in information networks for career guidance purposes.

Presentation title: The study of personal preferences of applicants in process of choosing an educational institution using social networks

Abstract: The purpose of the study was to build a methodology for determining personal preferences when choosing an educational institution using social networks and its approval. The scientific novelty consists in the development of recommendations aimed at improving and using information about the educational institution in information networks for career guidance purposes. As a result, it was found that the proposed method gives a reason to expand the possibilities of further creation of a visual presentation of a higher educational institution in social networks, taking into account personal preferences.