Dr. Olha Skrypnyk

Kyiv National University of Construction and Architecture

CV: Kyiv National University of Construction and Architecture, Department of Construction Economics.

Presentation title: Formation of marketing pricing policy of construction industry enterprises in conditions of economic cyclicality

Abstract: The work is devoted to the development of theoretical and practical aspects of improving the marketing pricing policy of the construction industry as a key element of the system of integrated regulation of pricing for construction materials and products. It is established that regulation of pricing in modern conditions is a complex influence on economic processes by the state (macro level), branch associations of manufacturers (meso level), and enterprises-manufacturers (micro level) for achieving economic purposes of each of these subjects as well as social effect. Suggested a definition of the concept of “social efficiency of pricing policy” as a cumulative degree of influence of pricing policy of the enterprise on the welfare of its owners, employees and consumers and society as a whole, which should be quantified by expected GDP growth short-term and longterm. The expediency of classifying construction materials and products, which occupy a significant share in the cost of construction, as “socially significant production goods» is proved.