Prof. Dr. Rainer Alt is Professor of Application Systems in Business and Administration at the Information Systems Institute at Leipzig University, Germany. His research focuses on inter-organizational information systems and methods for designing digitalized value chains. Projects include the digitalization of the financial industry, the realization of customer-oriented services, social customer relationship management, and digital platforms. Rainer has authored numerous books as well as academic articles and is Editor-in-Chief of the academic journal Electronic Markets (EM).