Philipp Brüggemann

Philipp Brüggemann

Doctoral Researcher

University of Hagen

CV: Philipp Brüggemann studied Business Administration in Münster at one of the most renowned german universities for business studies and successfully completed his Bachelor of Science in 2012. He extended his knowledge in marketing with a Master of Science at the University of Kiel in 2015. During his studies, Philipp Brüggemann assisted in research projects at the Chair of Technology Management at University of Kiel. After his graduation, Philipp Brüggemann held a leading position in a non-profit organization in the field of controlling and finance.
Since 2018 he is a doctoral candidate of Prof. Dr. Rainer Olbrich at the Chair of Marketing at University of Hagen. In addition to his doctoral thesis on the ‘Decomposition of Market Shares’, Philipp Brüggemann is working on further research projects, e.g. on online grocery shopping, digital voice assistants, augmented reality, and customer churn rates in freemium business models.