Prof. Dr. Anja Geigenmüller

Professor Dr. Anja Geigenmüller is full professor of marketing at Ilmenau University of Technology. She obtained her PhD from Freiberg University of Technology, Germany. She was assigned as visiting professor at Vienna University of Economics and Business Administration (2006) as well as at EGADE Monterrey Tech - ITESM, México City (2007).
Her research interests include service marketing and management, relationship marketing, and technology marketing. Her work has been published in outlets including the Journal of Service Research, Journal of Business Research, Industrial Marketing Management, and Journal of Marketing Theory and Practice. Professor Geigenmüller teaches courses, among others, on business-to-business marketing, service marketing, and technology marketing. Currently, she is serving as Vice President Teaching and Learning of TU Ilmenau.